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But its parent company is still **abusing millions of animals.** ","text_below_progress_bar":"Seventh Generation’s branding proudly boasts \"cruelty-free,” appealing to shoppers who want to make compassionate choices. **But behind this friendly image lurks a brandwashing horror show.** \n\nSeventh Generation is owned by Unilever—a corporate giant that just turned its back on millions of animals. \n\nIn 2018, Unilever pledged to eliminate cruel cages for egg-laying hens across its entire global supply chain. Now, they’ve quietly abandoned that commitment. \n\nFor a hen trapped in one of these cages, **life is a cycle of relentless misery.** Crammed into a wire space so small she can’t even spread her wings, she is denied every natural instinct. She can't walk freely, forage, or nest. 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If compassionate consumers like you expose this glaring hypocrisy, they won't be able to look the other way. **Seventh Generation has a direct line to Unilever’s executives, and it’s time we force them to use it.**\n\n*Send a message to Seventh Generation right now and tell them to demand Unilever reinstate its global cage-free commitment.* ","form_background_style":"filled","form_header":"## ADD YOUR VOICE","form_text":"Your message will be sent directly to decision-makers at Seventh Generation.","advocate_studio_project_id":"844X7DDDk2yFGg7wJHh","subject":":advstu[844X7DDDk2yFGg7wJHh]{ messagePart=phrase_support }","message":":advstu[844X7DDDk2yFGg7wJHh]{ messagePart=phrase_main }","thank_you_page":null,"color_theme":"inherit","source_code_id":null,"market_source":null,"thank_you_header":null,"thank_you_text":null}}]}},{"item":{"__typename":"Directus_media_with_forms","id":"238","status":"published","pitch_text":"## Thank you:personalized[,:lineBreak **:highlight[%FirstName!]{}**]{fallback=\"!\"}","pitch_title":null,"pitch_visibility":"mobile-only","pitch_expandable_text":null,"pitch_expandable_text_label":null,"pitch_pre_expandable_text":null,"pitch_expandable_text_usage":null,"pitch_video":null,"pitch_video_caption":null,"pitch_video_caption_button_text":null,"pitch_video_caption_button_url":null,"media_item":{"__typename":"Directus_media_items","id":"325","status":"published","media":[{"item":{"__typename":"Directus_image_items","id":"470","status":"published","photo_credit":null,"alt_text":"Healthy brown hen in a field looking at the camera.","description":null,"image":{"id":"2291ede0-95a3-49ce-aba7-6c6e46d2496b","filename_disk":"2291ede0-95a3-49ce-aba7-6c6e46d2496b.jpg","storage":"aws"},"image_mobile":{"id":"953e7318-9f5f-45fb-b0a8-45a060ee6d60","filename_disk":"953e7318-9f5f-45fb-b0a8-45a060ee6d60.jpg","storage":"aws"},"image_webp":{"id":"25285d97-2a24-4c88-a319-4858693e8199","filename_disk":"25285d97-2a24-4c88-a319-4858693e8199.webp","storage":"aws"},"image_webp_mobile":{"id":"9b01b067-0c5a-47f9-8a47-848adca99a29","filename_disk":"9b01b067-0c5a-47f9-8a47-848adca99a29.webp","storage":"aws"}}}]},"form":[{"item":{"__typename":"Directus_markdown_forms","id":"82","status":"published","header":":icon[MENDED_HEART]{center=true animated=true color=red}\n# Thank you:personalized[, :lineBreak **:highlight[%FirstName!]{}**]{fallback=\"!\"}","header_visibility":"desktop-only","text":"**Your message has been sent to Seventh Generation’s decision-makers!**\n\nBy speaking out today, you’re refusing to let the company hide behind a \"cruelty-free\" label while its parent company, Unilever, abandons millions of hens to a lifetime of extreme confinement. 💔\n\nSeventh Generation is hoping this campaign stays quiet so their reputation remains intact. We can't let that happen. **Will you take the next step?**\n\n:button[I Can Donate]{ big=true narrow=true to=\"https://donate.thehumaneleague.org/donate?utm_medium=web&utm_source=SPB+seventh-generation-cages&ms=c_web&sourceid=1076472\"}  \n_or_  \n:button[I Can Share]{ big=true color=grey narrow=true to=\"#share\"}","color_theme":"redAccented","form_background_style":"shaded"}}]}}]}}]}},{"sections_id":{"__typename":"Directus_sections","id":"578","status":"published","section_id":"share","color_theme":"inherit","width":null,"notch":null,"padding":null,"text_alignment":"left","background_media":null,"components":[{"item":{"__typename":"Directus_social_icon_groups","id":"82","status":"published","title":"SHARE THIS CAMPAIGN","color_theme":"redFilled","social_links":[{"link_items_id":{"__typename":"Directus_link_items","id":"330","status":"published","icon":"facebook","label":"Facebook","URL":"https://www.facebook.com/sharer.php?u=http%3A%2F%2Fact.thehumaneleague.org/seventh-generation-cages"}},{"link_items_id":{"__typename":"Directus_link_items","id":"331","status":"published","icon":"x","label":"X","URL":"https://twitter.com/intent/tweet?text=Seventh%20Generation%20claims%20to%20be%20a%20%22cruelty-free%22%20brand%2C%20but%20it%E2%80%99s%20staying%20entirely%20silent%20while%20its%20parent%20company%20condemns%20millions%20of%20hens%20to%20cruel%20cages.%20%F0%9F%92%94%20Join%20me%20in%20calling%20out%20the%20hypocrisy%20and%20demanding%20accountability%20%E2%9E%A1%EF%B8%8F%20https%3A%2F%2Fact.thehumaneleague.org%2Fseventh-generation-cages%20%40TheHumaneLeague%20%40SeventhGen"}},{"link_items_id":{"__typename":"Directus_link_items","id":"332","status":"published","icon":"email","label":"Email","URL":"mailto:?subject=The%20truth%20behind%20Seventh%20Generation's%20%22cruelty-free%22%20label&body=I%20just%20learned%20that%20Seventh%20Generation%20is%20staying%20completely%20silent%20while%20its%20parent%20company%2C%20Unilever%2C%20walks%20back%20its%20commitment%20to%20stop%20caging%20hens%20globally.%0A%0AMillions%20of%20birds%20are%20suffering%20in%20extreme%20confinement%20because%20of%20this%20broken%20promise.%20A%20brand%20that%20profits%20off%20a%20%22cruelty-free%22%20and%20compassionate%20image%20shouldn't%20be%20complicit%20in%20this%20level%20of%20animal%20abuse.%0A%0APlease%20take%20a%20look%20and%20consider%20joining%20me%20in%20contacting%20Seventh%20Generation%20to%20demand%20they%20speak%20up%20for%20these%20animals%3A%20https%3A%2F%2Fact.thehumaneleague.org%2Fseventh-generation-cages%0A%0AEvery%20message%20helps%20expose%20the%20corporate%20hypocrisy%20and%20hold%20them%20accountable.%20Thank%20you!"}}]}}]}},{"sections_id":{"__typename":"Directus_sections","id":"579","status":"published","section_id":null,"color_theme":"inherit","width":null,"notch":null,"padding":null,"text_alignment":"center","background_media":null,"components":[{"item":{"__typename":"Directus_logo_text_and_buttons","id":"60","status":"published","logo":{"__typename":"Directus_image_items","id":"18","status":"published","photo_credit":null,"alt_text":"The Humane League","description":null,"image":{"id":"42fd3a69-1f41-41c9-94ce-bbdd4c72d974","filename_disk":"42fd3a69-1f41-41c9-94ce-bbdd4c72d974.svg","storage":"aws"},"image_mobile":null,"image_webp":null,"image_webp_mobile":null},"logo_url":null,"text":"We exist to end the abuse of animals raised for food. 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