
Hellmann’s mayo. Dove soap. Magnum ice cream. One company makes them all—and that company just broke its promise to animals.
Unilever is a manufacturing giant whose brands touch billions of lives every day—from Axe, to Vaseline, to TRESemmé. Faced with public pressure from people like you, the company promised to stop sourcing eggs from hens kept in horrific cages.
Then Unilever went back on its word.
With one broken promise, Unilever instantly condemned millions of sensitive, intelligent birds to extreme suffering. And here’s what makes this betrayal so insidious: when a company this massive keeps hens in cages, that cruelty doesn’t stay contained to one product or one region.
Profits from every Unilever brand—from Hellmann’s to Knorr, from Magnum Ice Cream to Seventh Generation—flow into the same Unilever executives’ wallets. And every brand shares the same broken promises. Cruelty in one corner of Unilever’s empire means cruelty
Hens trapped in battery cages can’t engage in their most basic natural behaviors, like dustbathing or foraging. Instead, they’re packed so tightly that their bodies rub raw against wire bars. They develop painful bone fractures. They suffer, day after day, in the name of cheap eggs for a corporation that could afford to do better.
But here’s the opportunity. A company this massive is also a massive lever for change. When a corporate titan like Unilever ends cruel practices across every brand and every supply chain, it sends shockwaves through entire industries. It tells the world that animal cruelty matters—and that corporations will be held accountable.
Add your voice. Every message sent tells Unilever that broken promises to animals won’t be forgotten. That customers are watching. And that hens deserve better than a life in a cage.
Your message will be sent directly to decision-makers at Unilever.